Did you know that up to 34% of users can sign up with your company by simply creating a website for photography that is well-organized and meets their needs? Numerous statistics have been published online about the importance and excitement of designing websites.
A photography website gives your brand credibility and increases customer engagement. It also markets you and can increase sales. You will find out why this is an important tool for your business.
Why is a photographer required to have a website?
Your photography business can be promoted on social media. However, if your goal is to make it a full-time job, you won’t be able to build your reputation on social media platforms you don’t own or control.
So what are the advantages of a photography site?
There are many photographers. A website will increase your credibility among your target audience. Without a website, potential clients will be more likely to consider other photographers that are more professional and legitimate than yours.
You call the shots on Your Website
If someone visits your Instagram account, Twitter or Facebook page, they will see a lot of posts from other people and businesses that could cause them to abandon your services. Photographers can use photography websites to have a private, non-competitive area that allows them to display their best work.
Websites that are fast loading, organized pictures and products, and all things in order and on a point will give you a better result.
Attract a lot of clients who are ready to invest
Websites have better conversion chances than social media pages. With blog articles or web pages, you can answer any question visitors might have. Your audience will be more engaged if you educate, entertain, sell and serve them.
Enhances Your Authority in Online Searches
If a potential client is looking for a portrait or wedding photographer in your area, does your social media presence allow you to rank well? This is unlikely. It is not likely.
This is something that you won’t be able to do in just a few days. It is important to establish yourself quickly. You can secure your position by optimizing web pages and blogging using search engine optimization.
An easy way to grow your email list
Although there are many ways to promote your photography business online, email is the most popular. One subscriber to an email newsletter might attract multiple social media followers. However, this is only possible if you give your subscribers a treat instead of boring newsletters every other week or month.
Your website for photography is a great tool to help you build your email list. For their email addresses, you could offer great opt-ins such a checklist or eBook. This allows you to keep in touch with visitors who have found your work to be interesting enough to sign-up for your email list.
There are many marketing avenues that you can use to market your photography business.
Apart from a website that serves as a primary medium for you to market yourself, there are additional marketing tools available like the Facebook Pixel. You can embed this code into your website and collect data to track the conversions you make from Facebook ads.
Facebook pixel can be used to optimize ads, build a customer base, and remarket to anyone who visits your website.
It’s quick and easy to present your services to potential clients
Potential clients should be able to find you easily. Your business card and long link to your Facebook page might not look professional. Even worse, you might not have a business card.
The links to websites are concise and easy to remember. They are an excellent way to simplify your marketing efforts to sell to new clients.
Referrals can also be helpful for your family, friends, acquaintances, and customers who have been with you before.
Why is it necessary to have a website?
Websites not only give your brand credibility but also give it a professional look and feel. A website is a quick way for you to inform your target market about forthcoming events, discounted prices and other information.
You can add any information to your website that you feel is necessary to make it easy for clients to call you.
Furthermore, websites offer organic traffic which increases leads and is a powerful digital marketing strategy.
What websites do photographers use to upload their images?
Photographers may not find all website builders suitable. Here are some website builders you might consider depending on your needs and budget.
Squarespace is an affordable website builder that is popular with photographers. The platform’s simple to use design and low prices make it a favourite among photographers. Unlimited storage is available even on the cheapest monthly plan. This is especially useful when you have large photos.
SmugMug’s ability to immediately assist is why many photographers love it. The builder makes it easy to create customized prices, charge per photo download and sell prints and other gifts without any additional integrations.
Wix’s services are quick and easy to use. It has over 500 templates you can customize, and 30 of these are specifically designed for photographers.
Duda offers a simple and stylish way to set up a portfolio of photography.
SITE123 is an acceptable option, despite being a little less flexible in design than other options. The simplicity of design and outstanding customer service make up for the lack of flexibility.
Weebly, one of the most affordable website builders for photography, is also one of my favourites. Although it doesn’t have the sleekest or flexible designs, it’s still a great option if you don’t mind these.
WordPress.com’s website builder may not be the best for creating portfolios for photographers, but it is a fantastic site builder that can create blogs for photographers at very affordable prices.
Conclusion: Are websites really necessary?
While your website for photography may be expensive initially, you can recover these costs and earn more money by organizing and using your skills.
Photographers who have great websites usually get a higher price than those without. This is not due to the professionalism and credibility displayed. They are more likely than others to be valued by clients and therefore to earn more.