Five essential features for websites to maximize their ROI

All websites are not the same. Your website is often the first impression customers get about your business. About 80% of consumers report that they visit a company’s websites before doing business with them. These people often visit multiple websites before making any purchase.

This means two things:
1. Websites are essential to ensure your company is competitive.
2. Your website needs to be more successful than your competitors.

This quick guide will provide you with 5 key features for your website to maximize your ROI. Your website will be your best salesperson once it is implemented.

1 .Target SEO Strategies

What good is having a website that nobody can find? Optimizing for search engines is the best way to make your website successful. There are hundreds of factors that search engines like Google consider when displaying your website’s page in search results. These factors can make or break your website’s chances to be found by the target audience. Every line of code on your website should be reviewed in order to increase your chances of being found. DIY website solutions are often not able to meet the needs of business owners.
There is a return of investment

2. Mobile Responsive Design

Your website visitors may use their mobile devices as much as 80%. If your website doesn’t display properly they will know where the back button is. The user experience on a mobile device is different to a desktop and laptop. Overly complicated designs make it difficult for users of mobile devices to navigate the site and find what they are looking for. Modern websites can adapt to any screen size and display optimally regardless of what device they are being used.

3. Clear Navigation

What could be more frustrating? Not being able to find what you want on a website. Your visitors don’t have enough time to navigate your website. The visitor should be able to immediately find what it is they are looking for. They won’t be spending time trying it. Your visitors need to be able to find the information they need quickly and easily. You want it to be accessible by everyone.

4. Obvious Calls to Action

Let’s just be clear, no one wants to think about too much. Your website should clearly indicate what the next step should look like. Every day, there are hundreds of decisions people need to make. Your website shouldn’t be one such decision. Your website must be organized so that the visitor can quickly and easily see what action to take. Calls-to actions such as “buy”, “find out”, “call us now” and “call us tomorrow” are all good options.
You can save the reader the effort of trying to figure out what they should do. Make it clear about the steps they must take
should take next.

5. Client-Focused Content

Cold leads are a wasteful use of your time. Your website should speak directly with your ideal customer. It’s impossible for anyone to do everything. Even though you might be very busy, it’s not possible to be everything to everyone.
You won’t likely be successful or happy. Your ideal client is someone who gets the perfect solution to all of their problems with the products and services you offer. They become loyal friends of your brand, become repeat clients, and are more likely than others to recommend you. Your website can be customized to meet the specific needs of your ideal clients, allowing you to attract more lucrative customers.

Mobile-First Index. Why mobile responsiveness can’t be negotiable

Most people bring their phones everywhere they go. It allows them the ability to connect in real time. South Africa has 29.2 million people (51%) who access the internet using their smartphones. Worldwide, this percentage is even more… When comparing mobile and desktop usages, mobile takes over.

The Mobile-First Index

Google is changing their indexing process for websites. Google had previously crawled, indexed, and ranked website content based solely on its desktop version. However, they have started to roll out the Mobile-First Index since March 2018. This new search algorithm prioritizes the mobile version of a website.
Google will still index your desktop version if you don’t have one. There is only one index. Mobile-friendly websites are more likely to rank higher than yours. They are more likely to be ranked higher on the search engine results page (SERP).

There are many factors that affect keyword ranking. However, websites that are mobile-friendly will perform better and increase their chances of being found.

Mobile-friendly simply means that your website is accessible on a mobile device. Small screens have less real estate to work on. The screen has less space, so good content is essential.

Mobile-responsive design

A mobile responsive web design is the perfect solution. It allows you to provide the same quality content to mobile users than desktop users. A responsive website automatically adjusts its content to fit the size of the user’s screen.
A mobile responsive website does not need to have a separate URL. It’s a simpler version than your desktop website but only accessible when viewed from a phone or tablet. The simple design makes it easier for mobile visitors to understand your site and find the information they seek. This will improve your user’s experience (UX), and keep them coming back.

A client of mine from the appliance repair industry found a website that wasn’t responsive on his mobile device. The contact details section is displayed on the desktop site, but not on the mobile version. He spent R15000 per month on Google AdWords but received only a few queries. Within hours of making his website mobile-responsive, queries started flooding in. Mobile responsiveness will help you reach your target markets and provide a better return on your investment (ROI).

Responsive design can be a key factor in a business’s success.

  1. It allows you and your competitors to stay ahead in the market, getting better SERP results, which ultimately increases your mobile customer reach.
  2. It improves the user experience of your website. No matter if the user is on desktop or mobile, they will enjoy a consistent experience that increases lead generation and conversions.
  3. Because it has one URL, it’s easier to track and analyze the data and make reports.
    It can adapt to all screen sizes. This makes the process efficient and saves you time.

How can you tell when a website mobile responsive is?

A mobile responsive design can adjust its layout to fit your screen size. Google’s Test Mobile-Friendly Design.

  • You will also see the benefits of responsive design.
  • Horizontal scroll bar not available
  • Plenty of space to tap and make selections
  • Visible text without needing to zoom in or expand

It is also possible to test it on a PC. To do this, drag your browser’s window up and down. If the layout doesn’t allow for images or words to be displayed, it isn’t responsive.

How to make a mobile responsive site

These problems can easily be fixed if you have the right expertise. It all depends on what your website is. Everything is covered, from layout and media design to typography. Contact us to create a sustainable website that adapts easily to the ever-changing needs of mobile screens.

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